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Animals, Women and Weapons: Blurred
Sexual Boundaries in the Discourse of Sport Hunting
Linda Kalof , Amy Fitzgerald, and Lori
Baralt
ABSTRACT
The furor and public outrage surrounding the release of a
fictionalized video in which naked women are hunted down and
shot with paintball guns (“Hunting for Bambi”) inspired this
paper. Arguing that distressing representations of hunting as a
sexually charged activity are resilient popular culture images,
this paper examines the theoretical framework that links hunting
with sex and women with animals and the empirical evidence of
such linkages in the hunting discourse of a popular newsstand
periodical. Contemporary feminist theory often connects hunting
with sex and women with animals. This paper details clear
evidence of the juxtaposition of hunting, sex, women, and
animals in the photographs, narratives, and advertisements of a
random sampling of Traditional Bowhunter magazines (1992-2003).
Particularly prominent in the magazines’ hunting discourse is
the sexualization of animals, women, and weapons, as if the
three are interchangeable sexual bodies in narratives of
traditional masculinity. This paper concludes that moral outrage
at the degradation of women might be targeted best at widely
read newsstand periodicals that serve as popular culture
precursors to videos that celebrate hunting naked women.
venery (ven’ rē) n. Archaic. 1. the gratification of sexual
desire. 2. the practice or sport of hunting; the chase.
Webster's New Universal Unabridged Dictionary (1996)
While sex long has been tethered to hunting in human culture,
the sexual dimension of hunting recently captured substantial
attention in the release of the video, “Hunting for Bambi.”
Proudly hailed by the producers as “one of the sickest and most
shocking videos ever made” (huntingforbambi.com), viewers watch
naked women hunted down and shot with paintball guns on DVD or
VHS. The video caused quite a sensation during the summer of
2003, with reports of “real live” Bambi hunts finally dismissed
as a hoax amid public outcry and moral outrage at the shocking
degradation of women.
We argue, however, that numerous popular culture products link
hunting with sex and women with animals. It is not difficult to
establish that the erotic hunt has substantial “cultural
currency” (Mallory, 2001, p. 79). Distressing representations of
sex and violence and women and animals have been documented in
many easily obtained and widely consumed cultural
venues--pornography, music videos, prime time-television,
feature-length films, magazine advertisements, and narratives of
black slavery (Adams, 1990; Kappeler, 1986; Kalof, 1993;
Kilbourne, 1987; & Williams, 1993). One key cultural commodity
that so far has escaped the scrutiny of researchers studying the
hunting-sex link is the hunting periodical.
The paucity of information on sexuality in hunting periodicals
is even more noteworthy, given the well-established theoretical
tradition of connecting hunting with sex. Feminist theorists
have used numerous sexual narratives to elucidate their readings
of the contemporary hunting discourse--erotic heterosexual
predation (Luke, 1998), sadomasochism (Collard, 1989), restraint
for aggressive sexual energy (Kheel, 1995), and allied with the
abuse of women (Adams, 1990, 1994). Even pro-hunting
primitivists such as Ortega y Gassett and Paul Shepard drew
parallels in their writings between the predation of animals and
the sexual predation of women (King, 1991).
Although these signs of the hunting-sex connection are
provocative in theory, there has been no systematic
investigation of the empirical evidence of a
hunting-sex-women-animals linkage in the discourse of mainstream
hunting periodicals. Our study begins to fill that void. We
examine the intersection of hunting with sex and women with
animals in the narrative and visual texts in a random sampling
(1992-2003) of Traditional Bowhunter, a popular hunting
magazine.
Background
A narrative or visual text (a photograph, letter to the editor,
advertisement, or magazine fiction) is multilayered, complex,
and framed by cultural history and ideology. The project of
decoding cultural texts is intended to identify, interpret, and
critique the ideas, values, and myths embedded in the text
content (Hopkins, 2000, p. 36). Although multi-faceted, cultural
texts also contain the “dominant cultural meanings in any
historical moment” (Denzin, 1992, p. 137), and they construct
and reproduce relations of domination in society.
In the U.S. cultural landscape, the language of hunting is a
discourse of patriarchy. Hunters’ attitudes and actions toward
social and natural objects (weapons or hunted prey) are
constructed by a combination of experiences and absorbed
cultural messages that validate and exacerbate white male
dominance and power (Strychacz, 1993). Further, the cultural
construction of hunting as rooted in a symbolic system that
values predation and dominance conjoins hunting and sex with
women and animals. In Collard’s (1989) words:
However innocuous the language may sound – we hunt everything
from houses to jobs to heads – it reveals a cultural mentality
so accustomed to predation that it [rarely] horrifies ...
Underlying all this hunting is a mechanism that identifies/names
the prey, stalks it, competes for it, and is intent on getting
the first shot at it. This is blatantly done when the prey is
named woman, animal, or land... (p. 46)
Indeed, feminist theory has been particularly articulate in
noting the connections between hunting, sex, women and animals.
Feminist Theory, Hunting, and Sex
Although “romance” is the most commonly used image associated
with hunting in traditional hunting discourse (Luke, 1998),
feminists use stronger words to describe sport hunting, such as
“sexual, predatory, phallic, dominating”, and “abusive.” Luke
argued that the seduction and romance of hunting comes from the
hunter’s ability to wield power over life and death. Both
hunting and “predatory heterosexuality are instances of romance
because each is simultaneously sexual and an expression of
power” (Luke, p. 630). Further, in patriarchal societies,
finding sexual pleasure in dominating and destroying living
organisms “is a normal part of men’s fulfillment” (Luke, p.
631).
Adams (1994) also focused on the pivotal role of dominance in
the hunting discourse. In her theoretical formulation of the
linked oppression of animals and women, Adams used popular
hunting narratives to illustrate similarities between sport
hunting and the abuse of women. A “logic of domination” (Warren,
1990) underscores the contemporary hunting discourse in which
hunters (like batterers and rapists) are widely considered not
responsible for their actions, and hunted animals and abused
women participate in (and thus agree to) their exploitation
(Adams, p. 132). Kheel’s (1995) work also emphasized the sexual
undertones of hunting. She argued that hunting provides a way to
direct the drive for erotic aggression toward acceptable targets
(animals) and away from humans.
Weapons, Hunting, and Sex
Hunting weaponry frequently invoke sexual and gendered imagery.
Bows and arrows are particularly important in this regard, with
the arrow often described as a phallic symbol (Biedermann, 1909;
Cooper, 1978). Further, bowhunting (often considered a natural,
primeval display of masculine power and prowess) allows for a
more intimate relationship with the hunted animal. Luke (1998)
quotes a hunter:
…(he) felt that bow hunting made him superior to those who
killed by looking through the sights of a powerful rifle. “What
did they know,” he had said to his girlfriend ...“What intimacy
did they feel with the animal”? (p. 628)
Bowhunting is manly, exciting, intimate, and--above all--sexual.
Luke (1998, p. 635) argued that rockstar Ted Nugent’s reported
bowhunting experience revealed the typical characteristics of
male sexuality: anticipation, desire, pursuit, excitement,
climax, and satiation. Following this logic of a connection
between eroticism and weaponry, we consider bowhunting
periodicals a valuable popular culture resource to examine
empirically the intersection of hunting with sex and women with
animals in the discourse of sport hunting.
Method
Our data came from a random sample of 15 issues of Traditional
Bowhunter, a 12-year-old sport magazine with a distribution of
60,000 in 7 countries. The magazines were read from cover to
cover, and we recorded every occurrence of a sexual
representation (depiction, illustration, message, theme,
passage) in the magazines’ narrative texts (editorials, letters,
and feature articles); visual texts (photographs, drawings); and
the combined narrative and visual texts (primarily
advertisements).
Two women of the same race and ethnicity and approximate age and
academic background coded the data. Interested in the frequency
of occurrence of sexual representations, we coded each
individual depiction of sexuality and observed a total of 128
representations of sexuality in the magazines’ content.6 Our
study was intended to be not an exhaustive review of the content
of Traditional Bowhunter, but an analysis of the sexual
representations in the magazines to uncover possible linkages
between hunting, sex, women, and animals.
Results
Sex was a major frame of reference in the discourse of hunting
as conveyed in the 15 magazines in our sample. Some of the most
obvious links to sex were found in the words used to describe
the hunters’ engagement with hunting and killing. The death of
an animal was called a “climax” (Kamstra, 2000, p. 40) A
victorious killing was called a “score” (Andersohn, 1996, p.
31). Hunting was described as “hot and heavy action” (Blake,
2001, p. 35). Although the use of sexualized language was common
in the magazines, we found that the complex representations of
sexuality provided the most compelling evidence of the link
between hunting and sex.
There were striking parallels between references to the (hetero)sexualization
of animals, women and weapons--as if the three were
interchangeable sexual bodies. The following passage was a good
illustration of the permeable sexual boundary between women and
animals in the hunting discourse:
Developing my sense of smell had one unexpected consequence,
particularly while I was in college. I would return to campus
after several days of camping and hunting to find that the scent
of those college girls was, to say the least, an added
distraction from my studies. The experience gave me insight into
the state of mind of a buck deer during the rutting season. Just
the sight and sound of coy young does everywhere is enough to
cause madness but add their scent and it might be enough to
cause a bull to run to the nearest hunter and say, “Just shoot
me”! (Herrin, 1998, p. 58)
Sexualized representations of women and animals often drew on
stereotypical feminine characteristics, heterosexual love
affairs, and patriarchal versions of romance. We observed that
turkeys were “redheads”; a decoy, a “Barbie Hen” (Buchanan,
2003, p. 25), and deer antlers were “big’uns” (Clyncke, 2002, p.
33). Some representations were asexualized stereotypes of
unattractive or aging women. We found references to “an old dry
doe” (Chinn, 1999, p. 20), a “five-year-old dry nanny” (Craig,
1992, p. 14), “homely cows” (Wensel, 1992, p. 36), and “blind
dates that snort…grunt or gobble (You need a place to hide ...
You’ll want a place to hide)” (Double Bull Archery, 2001, p.
73). The extension of heterosexual patriarchal relationships to
animals was also common: male animals had “lady friends” (Kirk,
1997, p. 107), a “coy doe had a lovestruck paramour” (Hutter,
1998, p. 43), and a buck “had a new girl to chase” (Andersohn,
1998, p. 22).
In the hunters’ discourse, the chase is critical to the thrill
of hunting and is enhanced by stalking, watching, and waiting
for prey. The following excerpt is one of numerous analogies
drawn between the eroticization of the pursuit of desirable
animals and the pursuit of desirable women: One year, during
college spring break, a group of us decided on a week of varmint
calling along the Texas-Mexico border in lieu of the traditional
bikini-beach-ogling thing (Marlow, 1999, p. 49).
“For me, trying to pick a most memorable bow kill is about like
asking a sixteen-
year old boy to pick a most memorable Dallas Cowboy Cheerleader:
they all seem
pretty damn memorable” (Borland, 1998, p. 20). “It [the hunt]
doesn’t get any better than that, although we are still waiting
for the Swedish bikini team to show up” (Pridgeon, 1992, p. 45).
These narratives of stereotyped male sexuality also included
references to autoeroticism and inappropriate sexual display. An
advertisement for hunting blinds warned, “Mother said you’d go
blind!!!”(Double Bull Archery, 1998, p. 92), and “I stalked in
downwind of them while Eldon exposed himself (you’ve got a dirty
mind!) upwind.” (Wensel, 1992, p. 36).
There were explicit parallels drawn between human male sexuality
and the sexuality of male animals, such as references to a “hot
and single gobbler” (Torges, 1997a, p. 43) and “hot-to-trot
teenage bucks” (Kirk, 1997, p. 107). The following passage
stands as good testimony to this kind of anthropomorphism:
I began bugling at the bull, and I could tell that his responses
were becoming increasingly ferocious. Whenever I bugled, he
immediately responded. This tactic especially seemed to irritate
him. After one particular bugle, the bull turned and stared in
my direction. His ears were laid back, his nostrils flared and
his eyes blazed red with anger. Was I about to accomplish the
near impossible task of calling an enraged herd bull away from
his cows? I then emitted an almost nonstop series of four
bugles. The herd bull glanced back at his cows for a second, as
if to say, “Wait here girls, while I get rid of this guy!” (Lapinski,
1992, p. 32)
In addition, some narratives invoked violent sexualized imagery,
which came as no surprise given the permeable border between sex
and violence in our culture and the violent nature of hunting.
One turkey hunter wrote, “she was so close I was about half
tempted to reach out and grab her by her neck” (Conrads, 2003,
p. 29). Another proclaimed, “antelope hunting is a love-hate
relationship, with emphasis on the ‘hate’” (Andersohn, 2000, p.
25). We also read rape imagery in advertisements for arrowheads,
such as the announcement that “It’ll Rip You a New One”
(Ballistic Archery Inc., 2001, p. 90) and the suggestion to
“Take ‘em with Wood!” (SRC&K Traditional Archery, 1997, p. 14).
Arrows often were described as an extension or embodiment of the
bodily essence of the hunter, as in an advertisement for the
book, Become the arrow (Target Communications, 1997, p. 47).
Anthropomorphizing weapons also included blurred sexual
boundaries. One striking example was found in a hunter’s
description of his bow: “Nothing but smoothness showed in her
lines as she arced to compass, from her broad and abundant hips
to her narrow and pleasant tips” (Torges, 1997b, p. 39).
In addition, there were numerous sexualized references to the
bow’s “sweet spot,” which we read as heterosexual imagery of the
hugely popular discourse on a woman’s “G spot”:
When a bow and owner are in harmony things happen as if they
were magic. I’ve
always referred to finding out that a bow is matched to you as
discovering the
“sweet spot.” [When perfectly matched] ... the bow and hunter
become one
functional unit. (Cochran, 1997, p. 60)
Ascribing feminine characteristics to weapons was a common
advertising strategy in the magazines’ content. In one
advertisement, a beautiful young woman (photographed in profile
to accentuate her large breasts, small waist and tight
low-riding jeans) smiled at the camera holding a bow in one hand
and the thumb of the other hand provocatively hooked in the
pocket of her jeans. The advertisement announced a clear
connection between the woman and the weapon: “Irresistible
Craftsmanship… the responsiveness of this model is
unparalleled.” (Martin Archery, 2003, p. 35).
Anthropomorphized weaponry was most obvious in the tendency for
hunters to ascribe feelings, emotions and relationships to their
bows and arrows. An advertisement narrative reported the
following:
People are a lot like bows; that is, some are louder than
others; some are faster; some are prettier; some are rock steady
and comfortable to engage, while others send vibrations up your
spine (Cole, 2002, p. 8)
Finally, hunters often gave their bows feminine names, such as
Little Sister, and the naming was often coupled with undesirable
feminine characteristics, such as Shady Lady or Fat Lady. In the
following passage, a hunter described the transformation of his
bow from beautiful and exciting to asexual and uninteresting:
... he expressed doubts about the Fat Lady’s tiller and concerns
that she was deteriorating and might be short lived. Such are
the emotional joys and hazards of making your own equipment. You
work for that one perfect bow-balanced, quiet, quick, smooth and
reliable. Excitement grows as a beautiful lady takes form and
promises you everything. And then, soon after the honeymoon, you
come to discover she is either a vegetarian or wears crème
facials and hair curlers at night. (Torges, 1997b, p. 38)
Discussion
The fusion of hunting with sexuality and women with animals
occupies a prominent place in contemporary feminist theory, and
we found evidence of a hunting-sex-women-animals link in the
hunting discourse of a random sample of a popular hunting
periodical, Traditional Bowhunter. Sex was a major frame of
reference in the hunting discourse in the magazines. Sexual
words and phrases, such as “climax” and “hot and heavy action”
were used to describe hunters’ hunting experiences and
encounters with killing animals.
Although sexualized language was common in the magazines, more
complex representations of sexuality provided evidence of
parallels between references to the sexualization of animals,
women, and weapons in the hunting discourse. These
representations were symbolic of a permeable sexual boundary
between women, animals, and weapons, as if the three were
interchangeable sexual bodies. Animals’ physical attributes were
described using stereotypical feminine characteristics of
physical appearance (such as “big ‘uns”), and animals were
sexualized using feminine and masculine attributes of sexual
behavior, often based on age, such as “old, dry, coy” and
“hot-to-trot teenage bucks.” The extension of heterosexual
relationships to animals often included references to the sexual
frustrations of male animals and the hunters’ enjoyment of their
involvement in animals’ mating rituals. These findings support
Doniger’s (1995) argument that humans express their sexual
ambivalences by using animal metaphors.
Sexualized references connecting women to hunting and animals
were also observed in visual images to market hunting equipment,
narratives that eroticized, and the link between the pursuit of
desirable animals and the pursuit of desirable women, and the
anthropomorphization of weaponry, which often consisted of
ascribing heterosexual feelings, emotions, and relationships to
bows and arrows. Although the active, projectile arrow was
imbued with stereotypically male characteristics and depicted as
an extension or embodiment of the (male) hunter, the bow was
feminized and sexualized, often described as beautiful, smooth,
and dependable. We read this as a feminization of the
“instrumental” bow, noting that even the implements of the hunt
(like the victims of it) cannot escape the patriarchal nature of
the culture from which they are constructed.
There is more evidence that the hunting discourse reifies
weaponry and anthropomorphizes guns and rifles. Kalof and
Fitzgerald (2003) found a pattern of interchanging humans with
weapons in the visual display of trophy animals. In that study,
there was little anthropomorphism of animals in the trophy
photographs, except when humans were absent and weapons
substituted for humans in the display (Kalof & Fitzgerald,
2003). But in our examination of the sexualized connection
between animals, women, and weapons, the anthropomorphization of
animals was central to our findings
We argue that the explanation is likely related to the
corporeal: When alive and being chased in the sport of hunting,
animals are given human characteristics (primarily feminine),
but when dead and displayed as a trophy, anthropomorphism is no
longer necessary, humans are distanced from the animal, and the
animal is simply dead. This pattern deserves further study in
attempts to elucidate our relationship with other animals.
Although our readings of the narratives and images in
Traditional Bowhunter revealed that women, weapons, and animals
are all sexualized in strikingly similar ways, we do not claim
that our interpretations of the texts are the only possible
interpretations. We acknowledge that media discourse is an open
text that embraces competing constructions of reality (Gamson,
1992). Subjective experiences position consumers (and
researchers) to interpret text meanings, often in opposition to
the dominant ideology embedded in the imagery (Kalof &
Fitzgerald, 2003; Lerner & Kalof, 1999). Thus, a text is a site
of multiple interpretations (Denzin, 1992, p. 53). However, we
did attempt to mitigate some potential differences in
interpretation by using coders matched on important social
characteristics, such as gender, race, age, and education.
Finally, widely read hunting periodicals with messages blending
sex with hunting and women with animals do not generate the
horror and outrage caused by the Hunting for Bambi (2003) video.
Of course, our experiences as gender (and gendered) scholars may
have brought the imagery to our attention. But we offer another
argument first proposed by Adams (1990, p. 42): Violence against
animals and women is linked by a theory of “overlapping but
absent referents” that institutionalizes patriarchal values.
According to Adams (1990), animals often are the absent
referents in actions and phrases that actually are about
women--and women often are the absent referents for animals. The
murder of a family dog is common in domestic violence; in such
cases, the absent referent is the abused woman (Adams, p. 45).
In the staged Bambi Hunts, animals were the absent referents. In
our reading of the contemporary hunting discourse, women often
were the absent referents. Explicating the parallel
objectifications of women and animals makes the absent referents
more visible.
In the end, we agree with Mallory (2001) who noted that
feminists have argued convincingly that the real problem is with
the degree to which men act out their cultural conditioning into
a masculine, patriarchal culture in which masculinity is defined
as aggressive, powerful, and violent. Unfortunately, unlike the
staged hunts for women in the Hunting for Bambi video, the
underlying messages of the sexualization of women, animals, and
weapons in Traditional Bowhunter cannot be dismissed simply as a
hoax. They are resilient popular culture images that celebrate
and glorify weapons, killing, and violence, laying the
groundwork for the perpetuation of attitudes of domination,
power, and control over others.
* Linda Kalof , Amy Fitzgerald, and Lori Baralt, Michigan State
University
Notes
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